Utilize este identificador para referenciar este registo: http://hdl.handle.net/10451/11631
Título: O Design de Comunicação e a imagem visual das organizações nas Redes Sociais Virtuais : um estudo de caso
Autor: Silva, Adriana Anastácio da, 1981-
Orientador: Vilar, Emílio Távora, 1964-
Palavras-chave: Starbucks Coffee Company
Design de comunicação
Redes sociais
Identidade visual
Media social
Data de Defesa: 2014
Resumo: This dissertation main motivation is to provide comprehensive knowledge as a designer, how did the social media tools, namely the virtual social networks do, to generated new channels of communication, thus how can it be deployed to corporations use, so that effective communication for their target consumers can be leveraged of. Firstly the designer career over history is described, ever since the computers start, up to, the social media upcoming and related tools, stressing the virtual social networks. A fully review throughout the designer job ticket is presented, its creative process and the projective operative modifications, towards the social media upcoming integration, as well as the specific graphic interfaces to be considered in. Trough over, social media are highlighted, grouping them into categories, focusing the major social networks and their associated users. Furthermore, a case study is exhibited, presenting Starbucks on the Web, hereby over its corporative website (starbucks.com), over the web platform developed for users interaction (My Starbucks Idea) and at last over the most popular social network: Facebook (facebook.com/starbucks). From a communication´s designer perspective, an extensive review for the corporate features on the two above referred items is performed, as on these spots an entire concept and structure development is feasible to be defined, from its outline stage up to the end product, unlike social networks whereas communication needs to be adapted to a pre-established interface
Descrição: Tese de mestrado, Design de Comunicação e Novos Média, Universidade de Lisboa, Faculdade de Belas Artes, 2014
Peer review: yes
URI: http://hdl.handle.net/10451/11631
Aparece nas colecções:FBA - Dissertações de Mestrado

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