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|Title: ||Briefing innovation|
|Other Titles: ||metodologia para a inovação de produto|
|Authors: ||Gouveia, André, 1983-|
|Advisor: ||Parra, Paulo, 1961-|
Viana, José, 1960-
|Keywords: ||Procter & Gamble|
|Issue Date: ||2010|
|Abstract: ||In a world where innovation is largely driven by technology, it becomes urgent to rethink the activities behind the development of new products, for their and Society’s prosperity.
With consumers worn out by the excessive amount of products on the market, and hungry for experiences that bring meaning to their daily lifes, design is now, more than ever, a crucial process in the search for innovation. Design has earned its place in society and is today seen as an indispensable tool for economies that want to be competitive, innovative and differentiating. The intense studies in design methodologies have raised the profession’s recognition and allow it to gain important methods for a conscious and professional practice. Design is the discipline which enables a product to stand out for its relevance and opportunity, as well as for its appearance and functionality. Through Design Thinking, Design should be present in the innovation process from the outset, applying its abductive character, collaborative sense, human-centered approach, and especially, enforcing ethical, social and environmental issues inherent in its practice.
In order to achieve real innovation through Design, this paper proposes a new work methodology, the Briefing Innovation, which intends to give the designer a major role in deciding "what to do." The designer discovers the need, turns it into an innovative opportunity, studies all its limitations and, in collaboration with the client and user, ideates a solution, a Design brief. The designer thus acquires a role of catalyst in developing new products, cementing values inherent to the practice of the design in a stage that, until now, has been strange to him - the design of a brief|
|Description: ||Tese de mestrado, Design de Equipamento (Especialização em design de produto), Universidade de Lisboa, Faculdade de Belas Artes, 2011|
|Appears in Collections:||FBA - Dissertações de Mestrado|
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