Passarinho, Hugo António Bernardo Santa Bárbara

Abstract

The research herein found meets its starting point and main reason in the idea of drawing, and the poster as the artifact where it occurs. In its particular case, the reality that places it in the territory of the Portuguese cinema, pushing forward towards the consolidation not only of the theory but also of its history and therefore propose a model capable of its analysis. It assembles the history of drawing/illustration, of the Portuguese cinema and of the poster. And it´s in these overlapping intersections that the movements, protagonists, and works capable of participation in the informed construction of the integral narrative of the theme are revealed. The research led us to pre-select a group of 118 posters where the drawing is the main protagonist, providing a full scope of the theme. From this rose the need to research and create a model capable of a delivering a fully detailed analysis of these artifacts and the drawing contained wherein. This made mandatory the reading not only of essential works on the themes but also another group of collateral researches that proved to become essential to the one we now present. From this connection emerged 15 selected posters that represent the time between the birth and mute cinema in Portugal, to the year 1960. These, aim to represent the total universe of the posters researched for this period, while at the same time they reveal unique details and particularities while exposing the decisions and influences (both national and international) that act upon them. The model proposed, transversal when considering it´s application in the visual territories and devoted in particular to the drawing/illustration fields, shows through its modularity a proficuous application, allowing it to be used as a tool for other creatives, participating in its visual literacy and raising the knowledge achieved from the observed